Midea continues to strengthen its presence in the Argentine market with ongoing product introductions. In the first quarter, Midea launched new models in the refrigerator and washing machine categories. Beyond expanding these existing categories, the company is also introducing entirely new kitchen products, including built-in ovens and microwaves. All of these products will be available in 2025.

The event was hosted by Leandro "Chino" Leunis, alongside María Paz Losada (Retail Manager at Midea Carrier) and Sebastián Leibovich (Marketing and Product Manager at Midea Carrier), who presented the brand' s commercial strategies, new product lineups, and marketing initiatives for the year.

Jimena Monteverde, Midea's brand ambassador, delighted the audience with a live cooking show featuring recipes prepared using Midea appliances. The evening concluded with a celebratory toast led by Germán Damiano, General Manager of Midea Carrier, followed by a musical performance from Estelares, the famous Argentine rock band. The event is well attended by over 120 leading retail channel customers in the country. With the further opening up of Argentina market, Midea is committed in bringing innovative and humanized technology to local consumers. Looking into the future, Midea will continue to build even better trust with consumers and partners with its commitment to product quality, brand promise and service.