As sunshine bathed the Aegean coastline, a much-anticipated Midea summer pop-up, widely promoted across multiple channels, made its grand debut on the beaches of Greece. From June 20 to 22, Midea unveiled its Solstice split-type air conditioner—featuring the AI-powered "ECOMASTER" smart energy-saving technology—bringing a refreshing breeze of innovation to the sizzling summer.
Blending comfort with efficiency, this immersive beachfront showcase let visitors chill out—literally and figuratively—while experiencing how advanced climate control can beat the summer heat and slash energy bills at the same time. Whether sipping iced drinks or trading electricity savings for extra refreshment, guests enjoyed a double dose of cool in every sense.
Comfort Meets Efficiency—No More Trade-offs
At the heart of the pop-up, Solstice showed off its strength. With the Midea SmartHome App, guests experienced firsthand how AI precise control achieves a perfect balance between comfort and energy efficiency.
"In constantly changing outdoor temperature and humidity, traditional air conditioners often overcorrect—making things too cold or too warm, and wasting energy," explained Haris Markoglou, Product Expert at Midea's German R&D Center for the Balkan region.
"Solstice tackles that challenge with precision. It monitors indoor conditions every 30 seconds and draws on historical weather, electricity pricing, and usage patterns to predict thermal loads and respond in advance. Thanks to its AI decision engine, it maintains a steady ±0.3°C and boosts energy savings by over 40% across 12k to 24k BTU models."
One side: perfect indoor comfort. The other: noticeably lower energy bills. With Midea ECOMASTER, you really can have both.
Learn Through Play, Chill While You Compete
To bring ECOMASTER's smart features to life, Midea turned innovation into inspiration with three playful, hands-on games—each one echoing a key benefit of the technology: Balance Master - Strike the perfect harmony between comfort and efficiency; Precision Control Pro - Pinpoint climate control; AI Avatar Studio - Create your own digital self-personalized AI adaptation.
These hands-on, family-friendly experiences blended fun and function, turning technical concepts into memorable moments. Whether you came for the beach vibes or the breakthrough tech, Midea made sure everyone left with a smile-and a smarter take on staying cool.
Guests including popular Greek TV producer Nikolas Raptis and comedian Fanis Labropoulos lit up the beachside event, alongside live stream from Athens DeeJay 95.2 FM, and, of course, unlimited icy refreshments. The vibe? Cool, breezy, and unmistakably festive.
The City Knows—And So Does the Internet
Worried you might've missed the event? No chance—Midea made sure the word got out.
From ferry ports to highway billboards, trams, metro cars, and bus stations, the Midea pop-up took over every corner of the city. Online, the buzz spread even faster: digital campaigns, social media, and influencer collaborations brought the event into newsfeeds across Greece and beyond.
Curious travelers from all over Europe even made special stops-just to see what it means when "air conditioning gets cool."
Greener Tech for a Cooler Tomorrow
"Energy efficiency isn't just a trend—it's a responsibility," said Alex Zhu, Sales Director of Midea Residential Air Conditioners in Europe.
"With our AI-driven technology, air conditioners can cut energy use by over 40%. We're committed to helping users save on electricity bills, ease grid loads, and drive progress toward a low-carbon future."
As electricity prices across Europe have surged in recent years, Midea sees sustainable technology as the way forward. Back in October 2021, Midea launched its global sustainability strategy-aiming to build sustainable supply chains, deliver eco-friendly products, and co-create a better tomorrow.
To Midea, sustainable innovation isn't just a business goal. It's the cornerstone of responsible growth-and a promise to the future.
Next Stop: Cyprus! The Cool Pop-Up Tour Continues
This beach pop-up tour is far from over!
From June 28–29, the Solstice pop-up lands at Mackenzie Beach, Larnaca, followed by Kavo Ayia Napa, Ayia Napa from August 2–3.
Whether you're a local resident or just vacationing in Cyprus, come join us to experience the power of ECOMASTER and enjoy a smarter, fresher, and more fun summer—powered by Midea.
This summer, feel a different kind of cool.
With Midea Solstice, AI makes energy saving smarter-and way more fun.