Recently, Midea Group welcomed the Costco delegation consisted of Canadian, Korean and Australian representatives in its headquarters. The delegation also paid visits to refrigeration and dishwasher factories. 

During the trip, Costco delegation visited Midea's lighthouse factory, learned about Midea's development history, core business segments, and global strategic layout. Midea Canadian team explained the latest innovative technology, manufacturing processes, and global supply chain mechanism to the delegation. Especially, Canadian, Korean and Australian market product line-up were demonstrated to the Costco representatives.

The Costco delegation show high interest and recognition throughout the whole visit, and was especially impressed by Midea's capabilities in product research and development, automated manufacturing, quality control, and talent cultivation. The purchasing representative stated that compared to peer companies, the Midea team not only has clearer process management capabilities but also provides more precise and professional on-site responses to technical issues, fully demonstrating the strength and advantage as a global leading manufacturer.

As the largest home appliance retailer in Canada, Costco has over 100 stores and more than 17 million active members in the country, with the number of members accounting for over 40% of Canada's total population. Midea's cooperation with Costco Canada began in 2020, initially focusing on small home appliances such as vacuum cleaners and microwave ovens, and has now expanded to a full range of home appliance solutions including French multi-door refrigerators, washing machines, ranges, and dishwashers. Thanks to Costco's strong retail network and precise user positioning, the popularity and sales scale of the Midea brand in the Canadian market have continued to rise.

The visit not only deepened Costco's trust in Midea's products and manufacturing system, but also marks the two parties' cooperation has entered a new stage in broader dimensions in Canada and other cross-regional areas.